Replace “my property” with the property you want to analyze. Specify complete reporting dates when you need a repeatable result. Start with totals, then move to pages and queries; do not add those breakdowns together, because they describe the same traffic from different angles.
These questions use Search Console data through mowteng. Read date range comparisons, CTR and average position to interpret the answers.
Establish the baseline
List my accessible Search Console properties and permission levels, then ask me which property to use for this performance review.
Returns the available properties before you choose the reporting scope.
Show my property’s performance overview for the last 28 days, including clicks, impressions, CTR, impression-weighted average position and the daily trend.
Returns site totals and daily movement for an initial health check.
Show my highest-click pages for the last 28 complete days. Include impressions, CTR and average position, and state the exact dates used.
Returns the landing pages contributing the most clicks in that window.
Show the queries with the most impressions for my property during the same period. Include clicks, CTR and average position.
Returns visible queries that you can compare with the leading pages.
Explain changes in clicks
Compare the last 28 complete days with the preceding 28 by page. Show both click totals, absolute differences and percentage changes.
Returns page gains and losses with their baselines clearly visible.
Compare those same date ranges by query. Separate new query rows from queries with an earlier click total of zero.
Returns query movement without misleading percentage increases from zero clicks.
Compare the same periods by country and by device separately. Identify which segments account for the largest absolute click changes.
Returns audience breakdowns to investigate alongside the sitewide comparison.
For the page with the largest click loss, compare its queries, impressions, CTR and position. Separate observations from possible causes.
Returns evidence for deciding whether to investigate demand, visibility or CTR.
Choose the next investigation
Find queries at average positions 11–20 over the last 28 days. Sort by impressions and include clicks and CTR.
Returns striking distance candidates rather than a promise of ranking gains.
Show high-impression queries with low CTR in the last 28 days. Include average position so I can review them in context.
Returns candidates for checking search intent and how results attract clicks.
For one promising query, show the pages receiving impressions and their performance. Flag shared visibility that deserves a closer content review.
Returns landing page evidence before you choose a page to improve.
Summarize this review as three observed changes and three next checks. Include the property, exact dates and any missing data.
Returns a short action list that keeps evidence separate from assumptions.
Use the answers carefully
Keep the scope consistent between follow-ups. Search analytics returns up to 1,000 rows per call, with paging, so ask whether more rows remain when you need a broader review. A change in average position alone is not a diagnosis. Check affected queries and pages before editing titles or content.