What goes wrong on content sites
Posts that brought steady traffic for years slowly lose clicks as newer articles outrank them. You write a second post on a topic and it starts competing with the first. With hundreds of posts, the Search Console web interface is slow to work through, so updates go to whatever post you remember rather than the one with the most to gain. New posts can also take weeks to show up in search.
Find posts that are losing clicks
insights_content_decay compares the last N days with the N days before and lists the pages that lost the most clicks. Pages with fewer than 10 clicks in the earlier period are skipped, so the list is not filled with noise. Before rewriting, check whether impressions fell too (less demand or lower rankings) or only CTR (a new result type above yours). The content decay analysis explains how to read each case, and the glossary entry covers the term.
Which posts lost the most clicks in the last 90 days compared with the 90 days before? For the top five, tell me whether impressions, CTR or position changed.
Find posts close to page one
insights_striking_distance lists queries whose average position is 11-20, sorted by impressions. For a blog these are often posts that answer the question but miss a section, an example or internal links from related posts. Follow up with gsc_search_analytics to see which page gets the impressions for each query. More on this in striking distance keywords.
Show striking distance queries for my blog over the last 28 days and the post that ranks for each one.
Stop your own posts competing
insights_cannibalization finds queries where two or more of your pages each take at least 10% of impressions. For each pair, decide whether the posts answer different questions and need clearer focus, or whether they should be merged into one. The keyword cannibalization page walks through that decision.
Get new posts found
After publishing, gsc_inspect_url shows whether Google has indexed the post and when it last crawled it. indexnow_submit tells Bing, Yandex and the other IndexNow engines about the new URL in one call. Google does not take part in IndexNow; the request indexing guide covers the options for each engine. For more questions to ask, see the content prompts.
Price
mowteng has a 7-day free trial with no credit card. It starts when you first connect mowteng to an assistant, and when it ends the tools stop until you subscribe; nothing is charged automatically. After that it is $9 per month or $90 per year, and you can cancel any time from the account page. Details are on trial, subscription and billing.