A 10-minute weekly SEO check with your assistant

Why a routine beats a big audit

Most sites do not need a monthly deep audit. They need a quick look every week, so a drop gets noticed while it is still small. The routine below asks mowteng's tools for real data, so each step is one sentence typed into your assistant. Run it on the same day each week, and keep a short note of what you found.

The routine

1. Totals. Start with the big picture. gsc_performance_overview returns clicks, impressions, CTR, average position and the daily trend for the last N days. Behind a week-on-week comparison is insights_compare_periods; compare two periods explains it. Search Console data lags by a day or two, so a weekly window is steadier than a daily one.
2. Losses. insights_content_decay lists the pages that lost the most clicks against the previous period. Pages with fewer than 10 clicks before are skipped, so the list is not noise.
3. Opportunities. insights_striking_distance returns queries at average positions 11-20, sorted by impressions. Those pages are closest to page one, so a small improvement can pay off. See striking distance keywords.
4. Indexing. Take the URLs you published this week and check them with gsc_inspect_url, or run insights_index_audit on your sitemap now and then. Auditing which pages are not indexed covers the bigger version.
5. Sitemaps and crawling. gsc_list_sitemaps shows errors and warnings. If Bing is connected, bing_crawl_issues lists URLs Bingbot had trouble with.

The same thing in one request

Once you trust the steps, ask for them all at once:

Or take it a step at a time. For example, for the second step:

Keep it short

• Write down one action per week, not ten.
• Treat the assistant's reading as a draft. Ask it to show the numbers it based a conclusion on.
• Skip a step if nothing is there to act on.

For ready-to-copy wording, see prompts for SEO reports. If the assistant cannot reach your data, start from connecting mowteng.